Victoria Sanders Bio
I had always dreamt of having my own fashion label. After working for nearly 10 years as a fashion designer in London and abroad, most recently heading up design at Mathew Williamson, I began 'Victoria Sanders Studio'
. Over the past couple of years I have worked on a number of bespoke wedding dresses, most recently Rosanna Falconers wedding dress for Mathew Williamson (as seen in Brides Magazine). I have absolutely loved the experience of creating something truly unique and personal to the bride and this made it very clear to me that bridal was the direction I wanted to take my brand.
The inspiration for my first collection was the beautiful British countryside and the stunning array of spring flowers that grow within it, I named it ‘Botanica’. Everything I create starts with a painting or drawing and from these artworks I go on to create completely unique hand embroideries and embellishments. I love embroideries and every thread acts like a brushstroke or pen line. I see the gown as the canvas and by hand I stitch each individual embroidery so that it wraps around the body seamlessly and organically. I create feminine, ethereal and romantic silhouettes that compliment the surface pattern perfectly as well as being very flattering and feel gloriously transforming to wear.
I feel my label ‘Victoria Sanders’ offers something completely unique. All of my garments are hand finished in Britain, every piece is a real labour of love and I pride myself on being a couture label. I love colour and think it’s a really exciting time in the bridal fashion industry, as brides to be are looking for less traditional and more unique dresses for their special day, allowing wedding gowns to be more experimental than ever. My collection has gowns ranging from vibrant, colourful and heavily embroidered pieces to others with very soft hints of colour. Also included are some ivory and white pieces with touches of metallic and sparkle. My collection is made up of 10 gowns and 1 bridal jumpsuit. I also have a collection of scarfs and offer a bespoke service that would allow a bride to be to have the flowers on her gown or bouquet hand painted onto her leather jackets.