Victoria loved art and design from a very early age. Her mother Angela, set up an art studio in their home in South Africa when she was just 3 so she could be as creative as she liked. Angela is still very integral to the business, helping out at shows. Victorias passion continued throughout her childhood, art and textiles always being her favourite subjects in school. It became very clear to her that she wanted to pursue Fashion as a career, where she could incorporate her love of art into print and embroidery design. She studied Textiles and Fashion at University, working weekends as a seamstress at a boutique. Throughout her studies she created dresses in her spare time, showcasing them in numerous fashion shows around Europe.
After University Victoria worked as a fashion designer in Belgium, Spain and New York. After several successful years she landed her dream job as Senior Designer for Matthew Williamson; her favourite designer from the age of 15. In a short time she worked her way up to being his Head of Design; creating collections across both Fashion and Interiors.
Whilst at Matthew Williamson, she undertook a number of bespoke bridal commissions under the Fashion house name and really fell in love with Bridal and working in a bespoke way. After creating the bespoke wedding dress for ‘Rosanna Falconer’ which received a great response in the press (as seen in Brides Magazine) , it became very clear to Victoria that there was a gap in the Bridal market for her unique aesthetic.
'Why would people want to choose a dress off the hanger if they could rather be involved in the creative process and have the most perfect dress for them, perfectly fitted, completely unique and uncompromised?”
Hence forth, Victoria Sanders studio was born.
Victoria works in a completely unique way. She does not have UK stockists, she rather prefers working directly with brides, offering fair and competitive prices, personal and one to one customer service and a totally bespoke experience. A consultation at Victoria’s studio in West London is laid back and personable, she will get to know you, advise what she thinks would suit you best and work with you to create your dream dress. Victoria says “by the end of the process I am usually good friends with my brides as I get to know them so well”. Sometimes Victoria also holds appointments at her clients homes if it is more convenient for them, she is very flexible with how she works and always goes out of her way to make her Brides happy.
Victoria has an extensive collection and adds capsule collections to it each season, any dress can be ordered as is, but many brides usually want to customise existing styles to put their own unique stamp on it. Victoria loves nature and her embroideries are usually inspired by flora and fauna. A brides bouquet is often the starting point for Victorias exquisite embroideries.
Victorias first step in the detailed design process is a painting or drawing. From these artworks, she goes on to create completely unique hand embroideries and embellishments; every thread acts like a brushstroke or pen line. Victoria sees every gown as a canvas and hand stitches each individual embroidery so that it wraps around the body seamlessly and organically. She combines this with her love of pattern cutting; creating feminine, ethereal and romantic silhouettes that compliment the surface pattern perfectly as well as being very flattering and feel gloriously transforming to wear. She also offers a bespoke print service where she will create a unique print for each client. Victoria also does non embroidered dresses, she is very open to creating what ever her bride wants. All of her garments are hand finished in Britain, every piece is a real labour of love; she prides herself on being a truly couture label.
2019 was an amazing year for the brand, receiving a great response from the press and winning the very prestigious Bridelux award for 'Best emerging Bridal Fashion brand.